JOB DESCRIPTION

• Develop and execute a comprehensive social media strategy aligned with business goals to drive engagement and brand awareness
• Create, curate, and manage engaging content (text, images, videos) for social media channels
• Plan, execute, and monitor paid social media campaigns to meet targeted business outcomes such as lead generation and conversions
• Track key metrics using analytics tools to evaluate the success of social media campaigns and adjust strategies accordingly
• Actively engage with followers, respond to comments, messages, and inquiries, and foster a positive community around the brand
• Ensure all content and messaging are consistent with the brand’s tone, voice, and identity across all platforms
• Stay up to date with the latest social media trends, algorithm changes, and best practices to continuously enhance strategies
• Work with internal teams, such as marketing, design, and sales, to align social media activities with broader marketing efforts
• Identify and collaborate with influencers, bloggers, and key partners to increase brand visibility
• Manage social media budgets, ensuring that spending aligns with business objectives and delivers a high return on investment

JOB REQUIREMENTS

• Minimum Diploma and above
• Ability to create engaging and creative content, with strong copywriting skills and basic graphic design proficiency
• Experience using social media analytics tools (e.g., Google Analytics, Hootsuite, or Sprout Social) to monitor performance and make data-driven decisions
• Knowledge of setting up and optimizing paid social media ads and campaigns across various platforms
• A strong awareness of current social media trends, best practices, and emerging platforms to keep strategies updated

EA License Number: 25C2980

Disclaimer:

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