Position Overview

We are seeking a high-performing Senior User Growth & Monetisation Manager to lead user lifecycle strategy, VIP monetisation, and community-driven growth initiatives across our global gaming products. This role owns end-to-end user value optimisation, driving retention, engagement, and revenue performance.

Key Responsibilities

1. User Growth & Lifecycle Ownership

• Own and drive end-to-end user lifecycle strategy (acquisition, retention, reactivation, monetisation).
• Develop segmentation frameworks and personalised engagement strategies to maximise user LTV.
• Lead experimentation initiatives (A/B testing, cohort analysis) to optimise growth performance.

2. VIP Monetisation Strategy

• Own VIP user strategy and monetisation performance, including high-value user engagement and retention.
• Design and optimise VIP benefits, rewards systems, and spending incentives.
• Translate VIP insights into product and monetisation improvements.

3. Community-Led Growth & Creator Ecosystem

• Own and scale community-driven growth channels (Discord, social, creator programs).
• Lead creator/influencer ecosystem strategy to drive organic acquisition and engagement.
• Build scalable frameworks for UGC and community contribution systems.

4. Data-Driven Decision Making

• Define and track KPIs including retention, ARPU, LTV, conversion rates.
• Use data tools (SQL, BI tools, GA) to generate insights and guide strategic decisions.
• Drive continuous optimisation through performance analysis.

5. Cross-functional Leadership

• Work closely with Product, Game Design, and Marketing teams.
• Act as the voice of high-value users, influencing roadmap and feature priorities.
• Lead initiatives across regional/global markets.

Requirements

• Bachelor’s degree or above
• 4–6 years of experience in user operations, growth, CRM, or gaming operations
• Proven experience managing VIP users and driving measurable engagement or revenue impact
• Experience building or scaling community or creator ecosystems
• Strong analytical skills with experience in data tools (SQL / BI / GA)
• Experience working with global markets or cross-regional teams