1. Target relevant job roles

Focus on people likely to havethatcertification:

• F&B staff
• Kitchen assistants
• Baristas
• Waiters / servers
• Restaurant supervisors

2. Target related industries

Select industries such as:

• Food & Beverage
• Hospitality
• Catering services

3. Use interest-based targeting

Add interests like:

• Cooking / food preparation
• Restaurant work
• Hospitality training

4. Use location targeting(veryimportant)

Since SWQ is from SkillsFutureSingapore,it’s mainly relevant in:

• Singapore

So restrict your ads to Singapore only.

5. Use keywords (for Google Ads)

If you’re using search ads, targetkeywordslike:

• “SWQ F&B certificate job”
• “food and beverage operations certificate Singapore”
• “F&B staff with certification”

6. Best strategy (highly recommended)

If you already have data:

• Upload a list of certified staff (if you have it) → Custom Audience
• Then create a Lookalike Audience to find similar people