Key Responsibilities

1. Marketing & Campaign Management

• Plan, execute, and monitor marketing campaigns (online and offline) to promote travel packages, destinations, and promotions.
• Develop creative marketing materials such as brochures, banners, social media posts, and EDMs.
• Coordinate seasonal campaigns, travel fairs, and promotional events.

2. Digital Marketing & Content Creation

• Manage social media platforms (Facebook, Instagram, TikTok, Xiaohongshu, etc.) with engaging content and storytelling.
• Collaborate with designers, photographers, and influencers to create high-quality travel content.
• Analyze social media insights and campaign data to optimize performance.
• Update website content, blog posts, and online listings regularly.

3. Branding & Partnerships

• Maintain a consistent brand voice and image across all channels.
• Develop and manage partnerships with tourism boards, airlines, hotels, and travel suppliers.
• Assist in preparing marketing proposals and partnership decks.

4. Market Research & Performance Tracking

• Conduct competitor and market trend analysis to identify growth opportunities.
• Track and report on campaign performance, ROI, and lead conversions.
• Support sales team with marketing collateral and lead generation activities.

Requirements

• Diploma or Degree in Marketing, Communications, Tourism, or related field.
• Minimum 1–2 years of relevant experience (experience in the travel industry is an advantage).
• Proficiency in digital marketing tools (Meta Ads, Google Ads, SEO, analytics, etc.).
• Creative mindset with good writing skills in English (Mandarin is an advantage).
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Passion for travel and good understanding of travel trends and consumer behavior.