The Business Development Executive helps expand Company’s distribution network, partnerships, and retail channels across Singapore, Malaysia, Vietnam, and regional markets.

Key Responsibilities

Sales & Partnerships

• Identify and secure new B2B partners: convenience stores, supermarkets, cafés, hotels, attractions, retailers, distributors, and export partners
• Pitch Company’s brands and products to corporate partners
• Negotiate pricing, trading terms, and supply agreements
• Support onboarding of new merchants for company machines/programs

Account Management

• Maintain relationships with existing partners and distributors
• Ensure product availability, merchandising, and promotion execution
• Track sales performance and prepare weekly/monthly reports
• Channel Expansion
• Grow presence in SG/MY/VN convenience channels (7-Eleven, FamilyMart, GS25, CU)
• Support entry into new export markets
• Identify strategic collaborations with malls, landlords, and lifestyle partners

Project Support

• Assist in organizing sampling events, roadshows, exhibitions, and partnerships
• Coordinate with supply chain, marketing, and finance teams for smooth operations

Requirements

• Diploma/Degree in Business, Marketing, or related field
• 1–3 years of sales or BD experience (FMCG, retail, F&B preferred)
• Strong communication and negotiation skills
• Self-driven, proactive, and able to work independently
• Willing to travel when required