The Business Development Executive helps expand Company’s distribution network, partnerships, and retail channels across Singapore, Malaysia, Vietnam, and regional markets.

This role drives growth for Company’s ecosystem—including products, solutions, and international trade partnerships.

Key Responsibilities

Sales & Partnerships

• Identify and secure new B2B partners: convenience stores, supermarkets, cafés, hotels, attractions, retailers, distributors, and export partners
• Pitch Company’s brands and products to corporate partners
• Negotiate pricing, trading terms, and supply agreements
• Support onboarding of new merchants for company machines/programs

Account Management

• Maintain relationships with existing partners and distributors
• Ensure product availability, merchandising, and promotion execution
• Track sales performance and prepare weekly/monthly reports
• Channel Expansion
• Grow presence in SG/MY/VN convenience channels (7-Eleven, FamilyMart, GS25, CU)
• Support entry into new export markets
• Identify strategic collaborations with malls, landlords, and lifestyle partners

Project Support

• Assist in organizing sampling events, roadshows, exhibitions, and partnerships
• Coordinate with supply chain, marketing, and finance teams for smooth operations

Requirements

• Diploma/Degree in Business, Marketing, or related field
• 1–3 years of sales or BD experience (FMCG, retail, F&B preferred)
• Strong communication and negotiation skills
• Self-driven, proactive, and able to work independently
• Willing to travel when required