We are seeking a dynamic and strategic Associate Director of Marketing & Communications to lead integrated marketing, digital, and public relations efforts to drive brand visibility, revenue growth, and guest engagement.

This role plays a critical part in shaping the hotel’s market positioning, strengthening brand presence, and delivering impactful campaigns across Rooms, F&B, and Events.

What You Will Do

Drive Strategy & Revenue

• Lead and execute integrated B2C and B2B marketing strategies aligned with commercial objectives
• Drive brand awareness, direct bookings, occupancy, and revenue growth
• Partner with Sales, Revenue, and F&B teams to support business priorities

Own Digital & Performance Marketing

• Oversee digital ecosystem (website, social, third-party platforms) to maximise traffic and conversion
• Lead SEM and SEO strategies with clear ROI tracking
• Analyse performance data and optimise campaigns for effectiveness

Lead PR & Brand Positioning

• Develop and execute PR strategies to position the hotel as a market leader
• Build strong media and influencer relationships across key markets
• Manage press releases, media features, and familiarisation trips
• Act as hotel spokesperson when required

Create Impactful Campaigns & Content

• Oversee development of compelling, on-brand content across all channels
• Lead production of marketing collaterals, campaigns, and storytelling initiatives
• Ensure brand consistency across all touchpoints

Build Partnerships & Visibility

• Identify and execute strategic partnerships, collaborations, and media trades
• Drive promotions and campaigns to enhance customer acquisition and loyalty
• Lead award submissions to strengthen brand recognition

Lead Team & Manage Performance

• Lead, mentor, and develop the Marketing & Communications team
• Manage external agencies (PR, digital, creative) for quality and performance
• Own and optimise marketing budget with strong ROI accountability

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field
• 5–7 years’ experience in Marketing Communications / PR, with leadership exposure
• Proven ability to drive revenue, brand growth, and campaign performance
• Strong digital marketing knowledge (SEO, SEM, social, analytics)
• Excellent communication, stakeholder management, and leadership skills
• Creative, data-driven, and commercially minded