Job Overview

The role is responsible for executing the brand’s visual merchandising strategy across all Singapore’s and Malaysia’s branches.
This position oversees in-store display execution, seasonal campaign launches, window installations, and VM guidelines to drive commercial performance, brand storytelling, and operational excellence.

The position collaborates closely with multiple local and regional teams to ensure visual concepts are translated effectively to the local market and aligned with business objectives.

Responsibilities:

Visual Merchandising Execution

• Plan, coordinate, and execute all VM setups, including windows, product displays, focal points, and campaign activations in Singapore & Malaysia stores.

• Ensure in-store visual standards are aligned with global VM guidelines and adapted to local market needs where necessary.

VM Operations & Store Support

• Conduct regular store visits to audit visual standards, stock presentation, and VM compliance.

• Provide VM guidance to store teams on product display, styling, and maintenance standards.

• Work closely with Store Managers to optimize VM by assortment, sell-through data, and local client behaviour.

• Partner with operations on the coordination and logistics of VM props, materials, and tools.

Campaign Launches & Events

• Lead VM execution for seasonal launches, key collections, and brand events.

• Liaise with HQ and regional teams on toolkits, assets, and timelines to ensure alignment.

Analysis & Reporting

• Analyze sales performance to recommend VM changes that support commercial targets.

• Provide post-launch reports with photos, observations, and recommendations for continuous improvement.

• Assist in managing VM budget for local market activities and support cost control.

• Any other projects as assigned by the Retail Director.

Qualifications & Requirements

• Diploma/Degree in Visual Merchandising, Design, Fashion, or related field.

• Minimum 3–5 years of VM experience in luxury retail or premium lifestyle brands.

• Strong portfolio demonstrating window concepts, in-store displays, and campaign execution.

• Strong visual sense, attention to detail, and commercial mindset.

• Ability to work independently, manage multiple timelines, and lead store teams during installations.

• Comfortable with hands-on execution and occasional after-hours installation work.