Core Responsibilities

1. Key Account Ownership & Revenue Growth (55 to 60%)

• Own and manage assigned Modern Trade key accounts as the primary point of contact
• Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs
• Develop, plan, and execute rolling 6 to 12 month A&P / BTL plans (promotions, displays, activations) in partnership with retailers
• Track and manage sales actuals vs forecast vs budget at account, category, and SKU level
• Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win-win outcomes
• Monitor sell-out performance, promo uplift, and ROI, using data to inform future plans
• Ensure strong on-shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers

2. General Trade Management & Revenue Growth (5 to 10%)

• Manage General Trade distributors as the main point of contact
• Drive sales growth, market share, and distribution expansion across GT outlets
• Monitor and analyze sell-in and sell-out performance to optimize channel effectiveness

3. Distribution Expansion (10 to 15%)

• Drive new SKU listings and door expansion within existing Modern Trade partners, ensuring strong in-store launches and early velocity
• Expand General Trade doors by managing and directing the efforts of our distributors
• Build structured account expansion plans aligned with portfolio priorities and channel strategy

4. Execution Excellence & Cross-functional Leadership (10 to 15%)

• Work closely with Trade Marketing and Merchandising to ensure:
• Displays, POSMs, and promo price tags are executed on time and in full
• Store-level execution meets agreed standards
• Collaborate with Marketing on brand campaigns, GWPs, contests, and in-store storytelling
• Partner with Supply Chain & Finance on:
• S&OP demand planning
• Order fulfilment
• Debit note, TTA, and claims reconciliation

5. Seniority, Mentorship & Commercial Rigor (5 to 10%)

• Act as a senior commercial voice within the Singapore team
• Maintain account hygiene, negotiation quality, and execution discipline
• Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions
• Contribute to broader Modern Trade and General Trade strategy discussions and continuous improvement of sales processes

Skills & Qualifications

1. 4 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles.
2. Proven track record managing Modern Trade retailers in Singapore.
3. Hands-on experience in promo planning, display negotiations, and sell-out management
4. Excellent negotiation, communication, and stakeholder management skills
5. A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood’s growth
6. Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight
7. Fast learner and a team player, while being detail-oriented
8. Good written and verbal communication skills