Regional Marketing Manager – Southeast Asia

We are supporting a Singapore-headquartered F&B group that operates franchise brands across multiple markets in Southeast Asia. As the business continues to expand regionally, the group is looking to appoint a Regional Marketing Manager to lead marketing strategy and brand growth across the region.

This role will work closely with franchise partners in different markets to strengthen brand positioning, support local marketing initiatives, and ensure consistent brand standards across the network.

It is a role suited for someone who understands how regional brand strategy translates into local market execution, particularly within a franchise-driven business model.

Key Responsibilities

Regional Marketing Strategy

• Develop and implement regional marketing strategies that support brand growth across Southeast Asia

• Plan and execute regional promotional campaigns and marketing initiatives across franchise markets

• Ensure marketing activities across markets remain aligned with brand positioning and overall business objectives

Franchise Marketing Support

• Work closely with franchise partners to support local marketing campaigns, promotions, and brand initiatives

• Provide marketing guidance, frameworks, and tools to help franchise partners execute effective campaigns

• Ensure brand standards and messaging remain consistent across all markets

Brand Development & Consistency

• Maintain and strengthen brand guidelines across the regional franchise network

• Work with internal teams and partners to ensure marketing materials reflect the brand’s identity and positioning

Market Insights & Performance Monitoring

• Analyse campaign performance, sales data, and market trends to refine marketing strategies

• Identify opportunities to strengthen brand visibility and consumer engagement across different markets

Cross-Functional Coordination

• Coordinate with headquarters and regional stakeholders including distributors, operations teams, and creative partners

• Support broader regional initiatives related to brand expansion and market development

Candidate Profile

• Degree in Marketing, Business, or a related field

• Minimum 5 years of experience in marketing or brand management

• Experience within F&B, retail, or franchise-based businesses would be highly relevant

• Understanding of Southeast Asian consumer markets and regional marketing dynamics

• Experienced working with franchise partners or across multiple markets

• Strong stakeholder management and communication skills

• Ability to balance strategic thinking with practical execution

Why This Role

This is an opportunity to play a key role in shaping the regional presence of a growing F&B franchise brand, working across multiple Southeast Asian markets while collaborating closely with franchise partners and internal teams.