Company Overview / Employee Value Proposition

Traditional Chinese Medicine is anchored on over 5000 years of scientific study on medicinal plants and herb in China. However due to the language, TCM’s healing and restorative properties based only on plants and herbs have not been made accessible to young urban consumers. Balance Brew is a Singapore company based on veteran TCM expertise with the vision to decode TCM knowledge and its application. We firmly believed that TCM is the missing jigsaw puzzle piece to complete the healing and restoration of health and wellness for humanity and we at Balance Brew wants to be the one to decode and return this missing piece to complete the holistic healing, health and wellness picture.

Responsibilities

• Lead social media, email marketing, website management, and digital presence initiatives to increase brand visibility and audience engagement
• Develop compelling content and brand assets that connect with target audiences and advance marketing objectives
• Drive customer engagement and support CRM activities to improve customer retention and satisfaction
• Coordinate and execute events and offline marketing campaigns to build community connections and enhance brand awareness
• Optimize sales funnels and track campaign contributions to support revenue growth
• Analyze marketing performance data to evaluate campaign effectiveness and guide strategic marketing decisions
• Create persuasive copywriting for diverse marketing channels to ensure clear and engaging communication
• Utilize Adobe Creative Suite, Canva, and other content creation tools to produce high-quality marketing materials
• Apply photography and videography skills to capture and create visual content that strengthens brand storytelling
• Employ e-commerce and growth marketing knowledge, including CAC, CAG, conversion funnels, and performance metrics, to refine marketing strategies
• Use data analysis and spreadsheet tools to monitor leads, conversions, and revenue impact from marketing campaigns
• Collaborate effectively with partners, agencies, clinics, and external stakeholders to implement marketing initiatives
• Manage multiple projects and timelines with strong organizational skills in a fast-paced environment
• Gather and translate customer feedback into actionable insights to enhance marketing approaches and customer experience
• Work independently with a proactive mindset to achieve marketing goals and adapt to evolving business needs

Preferred competencies and qualifications

• Familiarity with AI-powered marketing tools to enhance campaign creativity and efficiency
• Experience with CRM systems, email marketing platforms, and basic analytics tools to support customer relationship management
• Relevant certification or portfolio demonstrating photography and videography expertise
• Basic proficiency in spoken and written Chinese to support communication with diverse audiences