Regional Sales Manager - Health & Wellness

Job Title: Regional Sales Manager

Location: Singapore

Reports to: General Manager (GM)

Core Responsibilities

Strategic Planning & Execution:

• Develop and execute the overall business development strategy, sales targets, and budgets

for Singapore, Malaysia, and broader Southeast Asian markets.

• Conduct in-depth analysis of market dynamics, the competitive landscape, and consumer

trends to provide a basis for decision-making on product positioning, channel strategy, and

marketing.

• Dual-Channel Business Development & Management:

Retail (Trade Customer - TC) Business:

• Lead the business development for high-end physical retail stores, including but not limited

to premium mall counters, brand experience stores, chain pharmacies, and health food

specialty stores. Establish and manage direct or cooperative retail networks.

Distributor (Trade Business - TB) Business:

• Identify, onboard, and manage high-quality regional distributors and wholesalers. Build a

broad and well-structured distribution system and support them in achieving their sales

targets.

Business Development (BD) & Channel Innovation:

• Develop Traditional Channels: Leverage your industry resources and BD expertise to rapidly

penetrate and cultivate traditional channels such as Traditional Chinese Medicine (TCM)

halls, premium gift channels, and private domain/loyalty networks.

• Develop Modern Channels: Proactively explore and establish partnerships with modern

channels, such as large-scale supermarket chains, cross-border e-commerce platforms, high end gyms, private clinics, corporate wellness programs, and other new retail models.

Team Building & Leadership:

• Build, train, and develop a high-performing regional sales and marketing team. Set clear KPIs

and motivate the team to achieve its goals.

• Foster a proactive and driven team culture to enhance the team’s overall professional

capabilities and effectiveness.

Key Account & Partner Relationship Management:

• Personally responsible for establishing and maintaining long-term, solid partnerships with

the region’s most important strategic clients, channel partners, and Key Opinion Leaders

(KOLs).

Job Requirements

• A proven track record of successfully building new markets and channels from the ground up.

• Dual-channel development experience: Must have demonstrable experience in developing

and managing both traditional channels (e.g., pharmacies, health supplement stores) and

modern channels (e.g., chain supermarkets, new retail).

• Experience in the health supplements, premium tonics, Traditional Chinese Medicine (TCM),

or broader health and wellness industry, with at least 3 years in a comprehensive regional

management role is a plus.

• A deep understanding of raw herbs and dietary supplement products, including their market

characteristics and consumer profiles, is a plus.