Regional Marketing & Product Planning Manager

We are supporting a Singapore-headquartered F&B group that operates franchise brands across Southeast Asia. As the business continues to expand regionally, they are looking to bring on board a Regional Marketing & Product Planning Manager who will take ownership of marketing direction and product strategy across multiple markets.

This role sits at the intersection of brand, product, and regional franchise management. The successful candidate will work closely with local franchise partners to ensure brand consistency while adapting campaigns and product offerings to local market preferences.

It is an opportunity suited for someone who enjoys balancing strategy and execution—someone who can think regionally while remaining grounded in the realities of local consumer behaviour.

Scope of Role

The Regional Marketing & Product Planning Manager will support the group’s growth across Southeast Asia by driving marketing initiatives, guiding product development, and ensuring brand alignment across franchise markets.

Key Responsibilities

Product Planning & Development

• Lead product planning initiatives based on market trends, customer insights, and regional consumer preferences

• Work closely with internal teams and franchise partners to develop and launch new product concepts

Regional Marketing Strategy

• Develop and implement regional marketing and promotional plans (both monthly and annual)

• Ensure brand positioning remains consistent across different Southeast Asian markets

Franchise & Partner Support

• Work closely with franchise partners to support campaign execution, product launches, and promotional initiatives

• Provide marketing frameworks, tools, and guidance to maintain brand standards across markets

Market & Performance Analysis

• Monitor sales performance and analyse market trends to inform marketing and product decisions

• Translate customer insights into actionable marketing strategies

Cross-Functional Collaboration

• Coordinate with headquarters and regional stakeholders including distributors, operations teams, product development, and design teams

• Support regional brand expansion and growth initiatives

Budget Management

• Oversee regional marketing budgets and ensure marketing investments are delivering measurable outcomes

Ideal Candidate Profile

• Degree in Marketing, Business, or a related discipline

• At least 5 years of experience in marketing, brand management, or product planning

• Prior exposure to F&B, retail, or franchise-based businesses would be advantageous

• Understanding of Southeast Asian consumer markets

• Experience working across multiple countries or regional markets is a strong plus

• Strong strategic thinking combined with hands-on execution capability

• Comfortable managing stakeholders across different markets and functions
  

  Interested candidates, please kindly send your applications in Microsoft Word format to [email protected] and [email protected].
  
  We regret only shortlisted candidates will be notified
  

  R1769454
  22C0953