Key Accountabilities:

• Analyze end users and market demands
• Perform product and competitors' analyses
• Perform and coordinate market research with going overseas market if needed
• Consolidate product request from all SBUs to strategize new product roadmap with the positioning with current product lineup(anti-cannibalisation)
• Follow up on progress of R&D on new product request
• Preparation of sales promotion and marketing material/tool for new products
• Conduct sales target setting and estimate the new product sales contribution against the development investment
• Sales performance tracking for new products

Requirements:

• Degree in Mechanical / Electrical / Electronics Engineering or relevant
• Experience in air-conditioning industry will be an advantage
• Analytical and objective approach towards assessing product request, planning and strategy
• Good knowledge of economics and current market trends
• Ability to develop product strategies with logical approach
• Proactive and influential personality with ability to persuade and drive decisions
• Effective verbal and written communication skills