Position Overview
The Director of Sales & Marketing leads the sales and marketing team in optimising revenue from room sales, catering, events and conference services by attaining sales revenue targets. The individual directs all sales and marketing activities including market research and partnership management.

The Role:

Sales, Marketing and Revenue

• Develop sales and marketing key performance indicators for the department
• Direct development of branding strategies to enhance brand reputation and equity
• Drive revenue management for the sales and marketing department to achieve revenue growth
• Establish annual business plans for the sales and marketing department
• Lead formulation of sales, marketing and public relations strategies
• Lead review of reputation risk exposure across business units to minimise business impact
• Direct resource management for sales and marketing activities to achieve performance targets
• Drive negotiation and management of alliances and partnerships to expand sales and marketing networks
• Establish ethical, legal and regulatory parameters, procedures and guidelines for sales and marketing activities
• Lead market research to identify industry and market trends for sales and marketing opportunities
• Oversee and direct all sales and marketing activities
• Oversee performance management of the sales and marketing department to achieve sales targets
• Establish and upkeep strategic partnerships with external stakeholders
• Foster relationship with internal and external stakeholders for business growth
• Lead collaboration with internal stakeholders to enhance brand image and customer experience
• Develop seasonal campaigns, culinary collaborations, and immersive experiences that drive awareness, loyalty, and profitability
• Maintain up-to-date knowledge of market trends and competitive performance in Singapore and regional luxury hospitality and dining, seeking ongoing opportunities to enhance Capella Singapore's offering
• Monitor current and emerging hospitality trends to ensure Capella Singapore remains competitive and positioned as a market leader

Finance and Economy

• Ensure departmental financial performance meets or exceeds budgeted profit targets
• Participate in monthly P&L reviews and financial reporting
• Provide timely and accurate performance forecasts on a daily, weekly, and monthly basis as required
• Ensure robust financial systems and controls are in place across departments to maximize revenue and control costs
• Review and analyze financial reports, ensuring accurate forecasting and implementing action plans to address any shortfalls
• Conduct monthly profit and loss reviews with direct reports, identifying variances and developing corrective strategies
• Ensure departmental costs, including labor and GOP%, remain aligned with revenue performance. Identify efficiency opportunities without compromising service quality
• Cultivate trusted relationships with suppliers and partners that reflect Capella's standards for quality and sustainability
• Contribute actively to annual budget preparation and CAPEX planning.
• Explore ways to increase departmental profitability through effective resource use, up-selling, and use of technology to drive productivity.

Human Resources and Development

• Provide inspirational leadership aligned with the Capella Pillars, fostering a culture of excellence, innovation, and care
• Support direct reports in achieving performance goals based on Capella competencies
• Ensure effective communication channels are in place, including regular departmental meetings and communication for non-attendees
• Conduct regular performance reviews, goal-setting, and feedback sessions with all direct reports. Ensure job chats and appraisals are consistently executed across departments
• Partner with Human Resources to ensure strong recruitment, onboarding, recognition, and retention strategies that support performance culture
• Work with the Learning and Development team to ensure a structured training program is in place, covering induction, cross-training, and management development
• Participate in, lead, and support hotel-wide training initiatives and development programs. Including supporting taskforce in new opening Capella & Patina Hotels.
• Identify high-potential team members for succession and career growth, creating development plans in collaboration with HR and department leaders
• Be fully conversant with the Capella Singapore Employee Handbook, and ensure best practices and strong employee relations are maintained at all times

Talent Profile:

1. Bachelor's degree in relevant field
2. Prior experience leading Sales & Marketing functions as Director of Sales & Marketing in a luxury hotel environment, with demonstrated success managing luxury leisure, HNW, and premium corporate market segments.
3. Prior international experience with strong exposure to luxury markets
4. People developer with strong interest in building a high performing team