Key Responsibilities

SEO (Search Engine Optimization)

• Develop and execute SEO strategies for B2B / professional services
• Perform keyword research focused on FDI, company setup, licensing, immigration, legal & compliance for Services implemented in Indonesia and Singapore
• Optimize on-page SEO (content structure, internal linking, metadata)
• Manage technical SEO (indexing, site health, performance)
• Track rankings, organic traffic, and lead conversions
• Coordinate SEO content planning with internal stakeholders or writers

SEM (Search Engine Marketing)

• Plan, execute, and optimize Google Ads campaigns (Search-focused)
• Build keyword clusters aligned with service offerings
• Optimize CPC, CTR, Quality Score, and conversion rate
• Manage landing page performance and A/B testing
• Allocate and optimize monthly ad budgets for ROI

Social Media Marketing

• Manage and optimize company presence on LinkedIn and Facebook
• Develop, plan and publish marketing content aligned with company services and campaigns
• Support lead generation through targeted content and social media campaigns
• Monitor engagement, traffic, and conversion from social platforms
• Coordinate with internal teams to align social media messaging with business development goals

Website Management & Support (WordPress)

• Manage and maintain company websites built on WordPress
• Update website content, service pages, and landing pages when required
• Ensure website performance, uptime, and basic technical health
• Coordinate implementation of SEO improvements on the website
• Monitor domain registrations and expiration dates and ensure timely renewals
• Liaise with hosting providers or developers when technical issues arise

CRM & Lead Management

• Manage CRM tools (HubSpot, Zoho, or equivalent)
• Design lead capture, scoring, and segmentation strategies
• Build email workflows and lead nurturing campaigns
• Track lead lifecycle from inquiry to conversion
• Collaborate with sales/consulting teams to improve lead quality

Requirements

• 3+ years of experience in digital marketing, SEO and SEM (B2B preferred)
• Hands-on experience managing Google Ads campaigns
• Experience managing LinkedIn and Facebook for business or lead generation purposes
• Experience managing or maintaining WordPress websites, including content updates and basic website administration
• Basic understanding of domain management and renewal tracking
• Strong understanding of CRM systems and lead funnels
• Experience with tools such as: Google Analytics / GA4, Google Search Console, Keyword research tools (SE Ranking, Ahrefs, SEMrush, etc.)
• Strong analytical and problem-solving skills
• Ability to work independently and take ownership of results
• Fluent in Mandarin and English (written and spoken), to support bilingual content and communication requirements