[Key Responsibilities]

1. Global Short-Video Growth

• Plan and execute content strategy, scripting and distribution for TikTok, YouTube Shorts and Instagram Reels.
• Produce multi-format content: product demos, unboxing, comparison tests, AI workflow showcases, lifestyle storytelling, etc..
• Build and manage a global brand account matrix with consistent daily/weekly/monthly content output.
• Identify global content trends and build continuous viral content capabilities.
• Track performance metrics (views, engagement, retention, conversion) and optimize accordingly.

2. Global KOL/KOC Collaboration (Influencer Marketing)

• Identify, evaluate and manage influencers worldwide (nano to mid-tier).
• Coordinate communication, content quality review, scheduling and ROI tracking.
• Build long-term relationships with tech reviewers, language-learning creators and lifestyle influencers.
• Leverage influencer ecosystems to scale brand awareness and drive sales performance.

3. Brand Growth System Development

• Deeply understand AI hardware, software features and workflow capabilities to extract key value propositions.
• Contribute to monthly, quarterly and annual global brand growth plans.
• Build a full-funnel growth loop: Content → Attention → Traffic → Conversion → Sales.
• Refine brand positioning, storytelling, visual identity and messaging to ensure global consistency.

4. Advertising & Sales Conversion (Ads & Conversion)

• Support TikTok Ads / Meta Ads / Google Ads strategy and execution.
• Analyze CPM, CTR, CVR, ROAS, CAC and propose data-driven optimization.
• Improve e-commerce and website conversion through content-led funnels.
• Build content-driven sales models (influencer-driven conversion, short-video-driven conversion, etc.).

5. Cross-functional Collaboration

• Collaborate closely with product, design, video, operations and regional teams.
• Ensure content localization for US/EU/JP/SEA markets.
• Support PR events, trade shows, channel activations and global launch campaigns.

[Requirements]

Must-have

• Minimum 2 years of relevant working experience in marketing, content, social media or growth-related roles.
• Hands-on experience with TikTok / YouTube / IG short-video platforms.
• Understanding of KOL/KOC ecosystems and influencer marketing workflows.
• Passion for AI, consumer electronics and content-driven growth.
• Strong execution, ownership and ability to thrive in fast-paced environments.
• Fluency in English is required. Proficiency in Chinese and/or Japanese will be an advantage, as the role works closely with creators and partners in Chinese- and Japanese-speaking markets.

Nice-to-have

• Experience in AI, tech, or consumer electronics marketing.
• Experience with global influencer campaigns.
• Knowledge of Ads optimization and analytics.
• Ability to script or create short videos.

[What We Offer]

• Opportunity to build a global AI-tech brand from the ground up.
• Ownership of core growth strategies and influence on company direction.
• Collaboration with global creators, partners and top-tier platforms.
• Fast career progression (Marketing Manager → Growth Lead → Global Head of Growth).
• Competitive salary, bonuses and performance incentives.

We are an equal opportunity employer. All applications will be considered regardless of age, gender, race, nationality, religion or marital status.