Creative Director (Advertising)

Key Responsibilities

1. Production Leadership & Strategy

• Own the overall production vision and roadmap for the agency’s social and digital content.

• Translate creative ideas and strategies into clear, executable production plans.

• Establish scalable production frameworks for high-output social content (TikTok, Instagram, YouTube, Shorts, livestreams).

• Partner with Creative, Strategy, and Client Services to align production with business and brand objectives.

2. Team Management & Development

• Lead and mentor a team of Producers, Assistant Producers, Production Assistants, and Freelancers.

• Set performance standards, KPIs, and clear career progression paths for the production team.

• Build a culture of ownership, accountability, speed, and creative excellence.

• Oversee hiring, onboarding, and resourcing for production needs.

3. End-to-End Production Oversight

• Oversee pre-production, production, and post-production across all projects.

• Ensure timelines, budgets, and deliverables are met without compromising quality.

• Manage shoot planning, crew coordination, talent scheduling, equipment, and locations.

• Anticipate and resolve production challenges quickly and calmly.

4. Operational Excellence & Workflow Optimisation

• Design and refine production workflows, SOPs, and templates to increase efficiency.

• Implement tools and systems for project tracking, asset management, and approvals.

• Optimise turnaround time for fast-paced social content while maintaining consistency.

• Ensure compliance with legal, licensing, platform, and brand safety requirements.

5. Budgeting & Commercial Management

• Own production budgeting, cost controls, and vendor negotiations.

• Balance creative ambition with commercial realities to ensure profitable delivery.

• Provide production input during pitches, proposals, and retainer scoping.

• Track production margins and continuously improve cost efficiency.

6. Client & Stakeholder Management

• Act as the senior production point-of-contact for key clients and partners.

• Present production approaches, timelines, and feasibility during pitches and meetings.

• Manage expectations and ensure smooth communication throughout project lifecycles.

• Support long-term client retention through reliable delivery and strategic input.

7. Innovation & Industry Awareness

• Stay ahead of social trends, platform changes, and production innovations.

• Experiment with new formats, tools, and workflows (AI, virtual production, livestreaming).

• Elevate the agency’s production reputation and creative output over time.