Brand and Marketing Director
Brand and Marketing Director
Job Details
Vacancies
1 position
Experience Required
No experience required
Job Description
About Us
Kingdee group company has been established since 1993, and is the number 1 Saas ERP solution provider in China. We have coverage over 172 countries with millions of businesses using our business-critical solution worldwide. As a leading enterprise software company specializing in ERP, cloud solutions, and business digitalization. We empower businesses with intelligent financial and operational solutions to drive digital transformation.
Job Summary:
Responsible for Kingdee's international market and brand building, leading overseas market promotion and company brand building, and enhancing overseas market influence.
Key Responsibilities:
1. Brand and market strategy planning, based on the company's business objectives, formulate annual brand market strategies for target countries/regions, develop segmented target market strategies and periodic promotion plans;
2. Assist in developing regional marketing strategies for target countries/regions, conduct market research, understand competitors' positioning and customer needs, provide effective marketing recommendations to the sales team, and ensure alignment with business objectives;
3. Lead marketing and marketing activities, manage potential customer development activities, organize and support online and offline events, webinars, and summit events, etc., to achieve the acquisition of more leads/business opportunities;
4. Continuously output brand asset content and take responsibility for the quality of brand content creation;
5. Fully expand social media promotion channels (such as self media, external media, official websites, e-commerce platforms, etc.), achieve market expansion and brand promotion, and attract potential customers;
6. Expand and manage public relations, lead the development and maintenance of third-party institutions and resources such as government, associations, and universities, and assist in the development of marketing work.
Requirements:
· Bachelor's degree or above, Degree in Marketing, Business, Communications, or a related field.
· More than 8 years of experience in B2B market/brand promotion ,preferably in the software, SaaS, or ERP industry.
· Must have knowledge of marketing/selling B2B enterprise software, cloud solutions, or ERP systems
· Ability to work independently and manage multiple projects in a fast-paced environment.
· Experience in overseas regional marketing and brand promotion (Southeast Asia) is an advantage.
· Fluent in English; proficiency in Mandarin or another Southeast Asian language is a plus (for regional market engagement).
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KINGDEE INTERNATIONAL SOFTWARE GROUP (SINGAPORE) PTE. LTD.
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