Role Overview

As a Brand Ambassador at BBRC, you are the face and voice of our store concept. BBRC is not just another retail store — it is a space where curated Ivy and Americana menswear, utilitarian garments, niche running brands, and accessories come together to form a unique lifestyle destination.

Your mission is to bring this concept to life on the shop floor by:

• Creating memorable customer experiences

• Educating customers about the brands and stories behind them

• Styling full looks that reflect our aesthetic

• Helping to build a loyal community around BBRC

This is a role for someone passionate about culture, fashion, and connecting with people.

Key Responsibilities

Customer Experience & Styling

• Provide personalised style advice and wardrobe curation for customers.

• Help customers explore new brands and silhouettes they may not know yet.

• Deliver a welcoming, club-like experience that sets BBRC apart from typical retail.

• Brand Storytelling & Education

• Learn and share the heritage, values, and design inspiration of each brand we carry.

• Be a walking representation of BBRC’s style and philosophy.

• Assist in visual merchandising to keep the store fresh and inspiring.

Community & Engagement

• Support in-store events, brand activations, and collaborations (e.g. running club meetups, trunk shows).

• Contribute ideas to engage BBRC’s growing community of like-minded customers.

• Occasionally feature in or assist with content for BBRC’s social media (styling tips, lookbooks).

Feedback & Insights

• Act as the “ears on the ground” — sharing what customers are asking for, what resonates, and what’s missing.

• Work closely with the store manager and brand experience manager to refine store offerings and service.

Requirements

• Diploma or certificate in Fashion Merchandising, Design, or related field (preferred).

• Passionate about niche, curated fashion and open to continuous learning.

• Prior experience in fashion retail, customer-facing roles, or hospitality preferred.

• Passion for style and familiarity with menswear (Ivy, Americana, utilitarian, athleisure).

• Excellent interpersonal and communication skills — friendly, confident, and approachable.

• Ability to work collaboratively as part of a small, agile team.

• Strong attention to detail with a natural eye for styling and presentation.

• Open to learning and growing with the BBRC brand.

Why This Role is Different

Unlike a typical retail associate, BBRC Brand Ambassadors are:

• Curators, not just sellers — guiding customers through a unique mix of brands.

• Community builders — helping turn BBRC into a destination, not just a shop.

• Storytellers — connecting customers with the heritage and craftsmanship of our products.