About the Role

We are seeking a passionate and driven Assistant Marketing Manager to join our growing retail and e-commerce company. In this role, you will play a key part in shaping and executing marketing strategies that enhance brand presence, drive customer engagement, and accelerate sales growth across both online and offline channels. You will collaborate closely with internal teams and external partners to deliver impactful campaigns, optimize marketplace performance, and lead initiatives that bring our brand vision to life.

What you’ll be doing

• Develop & Implement Marketing Plans & Strategy: Assist in developing and implementing marketing strategies, support marketing campaigns, contribute to content creation and ensure brand consistency across various online and offline channels.
• Online & offline Retail Management: Oversee day-to-day operations in-store, on website & platforms such as Shopee, TikTok shop etc. Monitor Social Media & E-commerce overall sales & campaign performance.
• Strategic Digital Marketing: Develop and execute online strategies across email marketing, e-commerce and social media platforms. Ensure cohesive brand voice and campaign effectiveness. Coordinate with the design team for promotional materials.
• Business Growth & Optimization : Drive expansion across online marketplaces (Shopee, Lazada, TikTok Shop, Shopify etc.) and offline opportunities (pop-ups etc). Optimize listings, improve conversions and manage external campaign participation.
• Business Development & Partnerships: Identify and pursue opportunities for growth through collaborations, influencer campaigns, or new channel development.
• Data Analysis: Track and analyze key metrics to optimize performance and ROI. Contribute to market research ultimately helping to drive sales and brand awareness.
• Liaison with External Stakeholders: Serve as the primary point of contact with platform managers, agencies, couriers, and media partners to maximize campaign performance and benefits.
• Mentorship & Leadership: Guide and mentor junior team members, including the existing executive, to ensure growth, alignment, and skill development.

What we’re looking for

• Passionate, creative and proactive. Able to work independently and collaborate with a dynamic team
• Diploma or Degree in Marketing, Digital Media, or related discipline
• 3-4 years of experience in digital marketing, retail marketing, or e-commerce brand management
• Familiar with online marketplace operations(Shopee, TikTok Shop, etc.) and social/digital ad tools(Meta, Googles Ads)
• Strong storytelling ability, communication skills, and attention to design and detail.
• Crystal knowledge is not necessary but will be beneficial. Training will be provided for Crystal Knowledge
• Available for a 5-5.5 day work week, including minimum 2 Saturdays per month.

Perks & Benefits

We value our team’s well being and fun! Join us and unlock these benefits:

• Full access to Gym and Pool facilities
• Team Bonding activities (Movie nights, Karaoke sessions, Movie nights, etc)
• Annual company retreat

Why join us ?

At CRZtales, we're committed to more than just work. We're dedicated to fostering an environment where we not only excel professionally but also embrace life outside the office. Join us in achieving the perfect work-life balance as we grow together!

We look forward to hearing from you!

Any further enquiries do email us at [email protected]

Thank you for applying and being part of our hiring journey at CRZtales 💫

We appreciate your time and interest! Kindly note that only shortlisted candidates will be notified.