• Overseeing overall IT function.

• Developed an IT strategy and roadmap to facilitate the use of digital technologies within the organization to enable the smooth launch of business in all countries.

• Implemented POS, ERP, Mobile App with Loyalty CRM, Mobile ordering within 6 months, including selection of the tool, internal approvals on business case, finalization of vendor, and project implementation as per business expectations.

• Further implementations include Power BI Analytics, Kiosk ordering, third-party delivery integration with Grab, Food panda and Deliveroo.

• Responsible for 30% Loyal customer base with 120k Mobile App downloads.

• Overall, digital business contributes more than 60%

• Deployed end-to-end AI automation for customer service, achieving 80% reduction in support costs and enhanced review scores.