acts as the primary liaison between a company and its clients, responsible for maintaining long-term relationships, ensuring customer satisfaction, and driving business growth

• Relationship Management: Building and maintaining strong, long-term, trusting relationships with clients.
• Client Communication: Serving as the main point of contact for client inquiries, needs, and concerns.
• Sales & Growth: Identifying opportunities to upsell or cross-sell products/services to increase revenue.
• Problem Resolution: Addressing client complaints and finding, or coordinating, solutions to issues.
• Internal Coordination: Working with internal teams (e.g., product, marketing) to ensure client requirements are met.
• Reporting & Strategy: Monitoring account performance, preparing sales reports, and developing strategic plans for accounts. 

Required Skills and Qualifications

• Communication: Strong verbal and written communication skills.
• Interpersonal Skills: Ability to build rapport and manage client relationships.
• Negotiation: Proven ability to negotiate contracts and terms.
• Organization: Strong multitasking and project management capabilities.
• Education/Experience: Typically a bachelor’s degree in business, marketing, or related field, often with experience in sales or account management. 

Common Performance Metrics (KPIs)

• Client retention rate
• Upsell/cross-sell revenue
• Client satisfaction scores (CSAT or NPS)
• Renewal rates