Key Responsibilities

• Define and execute the go‑to‑market strategy for payment products across target segments
• Own market segmentation, ICP development, buyer personas, and key use‑case prioritization
• Translate complex payment capabilities (e.g., acquiring, issuing, payouts, FX, wallets, cross‑border)into differentiated value propositions and product narratives
• Build multi‑segment GTM plays aligned to growth goals
• Lead end‑to‑end product launches, including messaging, positioning, pricing, packaging, and rollout plans
• Collaborate with Sales leadership to drive pipeline creation and improve win rates and deal velocity
• Build sales enablement assets including playbooks, pitch decks, competitive battlecards, ROI/TCO tools, and objection handling
• Support strategic deals and enterprise‑level customer engagements, including C‑suite presentations
• Define and scale partner and channel GTM strategies (platforms, SaaS, banks, resellers, ISVs)
• Identify embedded payments and co‑sell opportunities with ecosystem partners
• Own pricing strategy across transaction fees, FX, value‑added services, and bundled solutions
• Translate insights into GTM strategy adjustments and growth opportunities

Requirements

• 8–12+ years of experience in GTM, Product Marketing, Strategy, or Commercial roles
• Proven experience in payments, fintech, financial services, or adjacent tech sectors
• Strong understanding of payment flows, merchant acquiring, issuing, payouts, FX, or embedded finance
• Demonstrated track record in leading product launches and sales enablement
• Excellent storytelling, positioning, and messaging skills
• Strong analytical capabilities with experience in pricing, segmentation, and revenue analysis
• Proven ability to collaborate cross-functionally and influence without authority.

EA Reg. No. 25C2690 | EA License No. R1330510 | [email protected]