Responsibilities

Solution Marketing

• Plan and execute B2B digital campaigns (LinkedIn, email, paid media) to generate and qualify leads.
• Develop and coordinate marketing content, including case studies, whitepapers, webinars, and thought-leadership assets.
• Monitor, analyze, and optimize performance against agreed KPIs (e.g., ROI, CPL, lead quality) and provide regular reporting and insights.
• Partner with technical stakeholders to translate capabilities into clear, customer-focused messaging and value propositions.

Business Development

• Represent the organization at industry events, exhibitions, and conferences to increase visibility and build pipeline.
• Identify, engage, and nurture prospective clients and strategic partners to support business growth.
• Qualify and progress leads sourced from digital campaigns and events, ensuring timely follow-up and effective funnel management.
• Contribute to proposals, presentations, and client engagements in coordination with internal stakeholders.
• Collaborate with Sales and Technical teams to convert qualified opportunities into delivered projects.

Requirements:

• Bachelor’s degree in Marketing, Business, Engineering, or a related discipline.
• 5 years of relevant experience in B2B marketing, business development, or a comparable commercial role.
• Working knowledge of industrial digital solutions (e.g., AI, automation, cybersecurity, digital platforms).
• Prior exposure to industrial, engineering, or technology sectors is preferred.
• Excellent written and verbal communication, presentation, and stakeholder management capabilities.
• Willingness and ability to engage clients effectively through both digital channels and in-person interactions.
• Demonstrated experience with LinkedIn campaigns, email marketing.
• Proficiency with analytics and reporting tools (e.g., Google Analytics) and CRM systems.
• Strong interest in industrial technologies, with the ability to rapidly develop functional knowledge of technical concepts
• Ability to work cross-functionally (Marketing, Sales, Technical) to align messaging and progress opportunities.

We regret to inform that only shortlisted candidates will be notified.

By responding to Yokogawa’s advertisement, consent is considered given to Yokogawa to collect the required personal data for the purpose of recruitment with expectation that Yokogawa will protect personal data with security safeguards that are reasonable and appropriate to the sensitivity of the personal data, to protect it from unauthorized access, use or disclosure and complies with applicable regulatory requirements with respect to the retention of personal data.

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.