Understanding the Role

We’re looking for a creative, trend-savvy & mentally strong Social Media Strategists to develop powerful digital initiatives, campaigns and consumer insights . This isn’t just another content creator role—it’s an opportunity to make a real impact by educating and raising awareness about holistic pet care. You’ll be at the forefront of sharing valuable insights with pet owners, helping them make better choices for their pets’ well-being.

The ideal candidate will have a passion for social media, a flair for storytelling, and a deep interest in staying ahead of the curve. You’ll use your digital expertise to craft strategies that not only engage our audience but also convert non-followers into loyal customers, all while promoting our brands and services. We are super big on AI. Your experience and ability to integrate AI tools into your work is a must!

If you’re ready to combine your love for pets with your digital skills to drive meaningful change, we want to hear from you! If you’re ready to make a big impact and take our brand to the next level, apply now!

To excel in this role, the candidate is expected to;

• Drive end-to-end digital marketing strategy by leveraging AI tools across all functions—including content creation, video editing, ad optimization, analytics, and campaign automation—to maximize performance and efficiency
• Understand the full ecosystem of Meta advertising, including strategy, analytics, optimisation, retargeting, creative direction, and scaling of profitable campaigns — not merely boosting or running ads
• Produce & edit captivating videos for TikTok and Instagram that reflect our brand’s voice and align with our overall strategy
• Develop and implement content ideas including scripting, filming and editing
• Stay current with the latest social media trends, challenges, and updates across platforms
• Collaborate with our Marketing Team to ensure content alignment of brand identity and brand voice
• Track and analyze the performance of social media content, identifying opportunities for improvement and growth
• Contribute to brainstorming and conceptualizing new social media campaigns calendar
• Lead, manage and mentor all our Digital Marketing Interns

The successful candidate will possess:

• Minimum Diploma/Degree holder preferably in Marketing / Mass Communications / Business Administration / Consumer Psychology
• 2+ years of experience in sales & marketing, communications or consumer research
• Familiarity in the FMCG industry (both B2B & B2C)
• Ability to oversee online advertising campaigns, analysing data to optimize performance (Meta Business, TikTok, Google analytics)
• Ability to handle pressurising situations & perform in a fast paced environment
• Qualities such as swift-thinking, effective communication, multi-tasker, proactiveness & high business acumen including performing LIVE Streaming
• Possesses strong verbal communication and presentation skills, with the ability to articulate ideas clearly and confidently to diverse audiences
• Collaborative team player
• Senior role/title will be considered if proven track record experience exceeds a Junior level