Core duties and responsibilities include:

• Strategy & Planning: Develop overarching digital marketing plans, including SEO/SEM, content, social media, and paid advertising (PPC) campaigns.
• Campaign Management: Oversee the execution of marketing initiatives from start to finish, ensuring alignment with overall business goals.
• Budget Oversight: Allocate and manage marketing budgets across various platforms to maximize Return on Investment (ROI).
• Analytics & Reporting: Track key performance indicators (KPIs) using tools like Google Analytics, providing actionable reports to stakeholders.
• Team Leadership: Lead, mentor, and collaborate with cross-functional teams—such as content creators, SEO specialists, and graphic designers.
• Conversion Optimization: Improve website user experience (UX) and landing pages to optimize lead generation and sales conversion rates