Responsibilities:

Trend Monitoring & Ideation

• Monitor TikTok trends, viral formats, sounds, and challenges daily.
• Propose creative content ideas aligned with trending topics and brand messaging.
• Translate trends into relevant and engaging content concepts for the brand.

Content Creation

• Plan, film, and edit short-form TikTok videos.
• Create entertaining, authentic, and highly shareable content designed for virality.
• Experiment with different storytelling formats such as skits, reactions, tutorials, and behind-the-scenes content.

Performance-Oriented Creativity

• Develop content aimed at achieving high impressions, engagement, and shares.
• Continuously test different hooks, captions, formats, and video styles to optimise reach.

Social Media Execution

• Assist in publishing TikTok videos and writing engaging captions.
• Use trending hashtags, sounds, and editing styles to increase discoverability.

Analytics & Insights

• Track video performance including views, engagement rate, and shares.
• Analyse which content performs best and recommend ideas to improve future content.

Collaboration

• Work closely with the marketing team to align content with brand campaigns and product launches.
• Participate in brainstorming sessions for creative marketing ideas.

Requirements:

• Highly creative with strong awareness of TikTok culture and trends.
• Comfortable appearing on camera and producing content.
• Fast-moving, experimental and willing to test new ideas.
• Strong sense of humour and storytelling.
• Be able to edit videos with CapCut