PRINCIPAL ACCOUNTABILITIES

1. Content Planning

● Develop and implement social media content calendars in line with campaign objectives, seasonal moments, and organisational priorities.

● Work collaboratively with the Marketing & Communications team to ensure alignment with wider strategies and storytelling objectives.

2. Digital Content Creation

● Adapt and design visually appealing, on-brand graphics, videos and digital assets for social media.

● Support copywriting for posts that are audience-centric and engaging

3. Social Media Management

● Manage Client social media platforms (Instagram, Facebook, TikTok, LinkedIn, X), including content scheduling, community engagement, and proactive responses.

● Monitor conversations, comments, and messages to build communities, strengthen relationships with audiences and manage reputation.

4. Video & Trend Content

● Ideate, storyboard and produce trendy short-form video content (e.g. Reels, TikToks) and photojournalistic visuals that reflect current social trends.

5. Campaign Coordination

● Assist in the execution of integrated marketing campaigns, contributing creative ideas, supporting materials, and coordination of assets.

● Capture behind-the-scenes moments photography/videography for storytelling.

6. Analytics & Reporting and volunteer stories through

● Track, analyze, and report on social media performance and campaign effectiveness, providing insights and recommendations to optimise engagement and reach.

● Conduct market research to identify audience trends and opportunities for growth.

JOB SPECIFICATIONS

Qualifications & Experience

● Degree / Diploma in Marketing/Mass Communications/Business Administration or a related discipline

● At least 1 years of relevant experience working in Social Media Management, Content Creation or Digital Marketing

● Proficiency in design and editing software such as Adobe Creative Suite &  Premiere Pro

● Strong grasp of current social media platforms, trends, and analytics tool

● Creative thinker with an eye for visual storytelling and detail.

● Strong communication, writing and project coordination skills.

● Excellent written and spoken communications skills in both English and a 2nd language (Mandarin, Malay or Tamil)

Skills & Knowledge

● Dynamic and fun-loving personality

● Creative and proactive mindset with adaptability to fast-changing digital trends.

● Strong interpersonal skills and ability to work both independently and in teams.

● Stakeholder management skills, including working with agencies, partners, and volunteers

● Analytical thinking with data-driven decision-making.

● Empathy and people-centeredness in storytelling and community engagement.

KINDLY INCLUDE THE FOLLOWING IN YOUR RESUME:

1. Expected salary
2. Notice period