Job Description

We are seeking a results-driven and team player to be part of the Marketing team. This role requires innovative and creative thinking, and hands-on execution.

- Create and update marketing collaterals and communications materials

- Regularly update marketing database with new leads obtained from events and emails

- Utilise marketing automation software to bring leads into the marketing and sales funnel

- Plan, develop, and execute email marketing strategies

- Ensure consistent messaging and branding across all marketing channels

- Collaborate with teams to plan, create, and design compelling marketing content for digital and offline channels, including video, social media, website, and presentations.

- Develop and manage social media marketing strategies and calendars across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Xiao Hong Shu (RedNote), WeChat), and engage with online audiences

- Plan and execute paid digital marketing campaigns across channels like Google Ads, Instagram, Facebook and TikTok

- Manage SEO and SEM strategies with agency and ensure deliverables are met

- Manage website content and keep it up-to-date and running smoothly

- Track and analyse marketing performance metrics (e.g., digital ads, events), prepare monthly reports, and provide actionable insights to optimise campaigns

- Develop and update content for mobile apps

- Photography and/or videography for social media channels during events

- Manage marketing and events calendar

- Manage events from start to end

- Liaise and manage external vendors and suppliers

- Weekly competitor watch i.e. product offerings, price lists

- Daily news monitoring of industry trends

- Research upcoming industry events, attend events and present findings

- Keep up to date with industry best practices and regulations related to marketing and ensure compliance

- Manage marketing inventory of corporate premiums, and source for merchandise when needed

- Assist in other marketing, admin and ad-hoc duties as assigned by supervisor

Requirements

- Min. Diploma in marketing and communications or a related field

- Minimum 2 years’ experience in a similar role (Experience in an agency would be an advantage)

- Familiar and fluent with digital/data tools, e.g., Google Analytics, CRM and marketing tools, etc, with the ability to generate, analyse and interpret data

- Proficiency in content creation, market research and copywriting
Self-starter with proactive and hands-on attitude

- Good writing and communication skills

- Strong communication and interpersonal skills

- Ability to work effectively in a team environment

- Basic understanding of marketing principles and strategies

- Strong attention to detail