This is a Senior Executive to Assistant Manager role (depending on experience) that supports and carries out the implementation of programmes, activities and events aligned to the strategic direction of Samaritans of Singapore’s (SOS) vision and mission through internal and external communication as well as fundraising and partnership initiatives.

Working closely with the Manager of the Advancement & Planning (A&P) team in implementing all key aspects of internal and external communication. This role will support and drive awareness for SOS’s programs and services in suicide prevention, intervention and postvention, including publicity, outreach initiatives, events, talks, social media management as well as engagement programmes that are aligned with SOS’ brand and mission ‘To be an available lifeline to anyone in crisis’.

Coupled with strong proficiency and competencies in impact-driven, outcomes-based marketing communications, the scope of the role also involves developing and supporting relationships with internal and external stakeholders and partners, steering the management of SOS’s owned and paid platforms, and developing compelling narratives to drive through fundraising and advocacy efforts.

Duties and Responsibilities:

Working closely with the Manager, Advancement & Planning (A&P) to drive communications and engagement in the following areas:

1. Internal and External Communications

• Support the development and execution of a comprehensive communications strategy to strengthen engagement and advocacy among employees, volunteers, and external stakeholders.
• Create and manage impactful narratives and content that articulate SOS’s mission, strategy, and initiatives across various channels, ensuring consistency in tone and messaging.
• Partner with inter-departmental teams and senior management to ensure timely and effective dissemination of organisational updates and key messages.
• Continuously evaluate the effectiveness of communication efforts and identify opportunities for enhancement.

2. Leadership and Media Engagement

• Collaborate with senior management to shape key narratives for leadership speeches, media interactions, campaigns, and crisis communication planning.
• Provide communication support to senior leaders, including crafting messages, talking points, and media interview briefs.
• Manage media and PR engagements, cultivating strong relationships with journalists, influencers, and sectoral partners to increase visibility and positive coverage for SOS.

3. Branding and Storytelling

• Uphold and strengthen SOS’s corporate branding and positioning across all communication platforms and materials.
• Develop creative, human-centred storytelling approaches that bring the organisation’s impact and beneficiaries’ voices to life.
• Support the production of communication materials such as newsletters, annual reports, website updates, and digital content.

4. Partnerships and Advocacy

• Build and maintain collaborative relationships with sectoral partners, corporates, advocates, and influencers to expand SOS’s reach and amplify SOS’s cause.
• Work closely with the A&P team to conceptualise and operationalise campaigns and major events that advance the agency’s brand, communications, and fundraising objectives.

5. Performance and Impact

• Measure and analyse the effectiveness of communication initiatives by leveraging qualitative and quantitative data, tracking key performance indicators, and generating actionable insights that strengthen brand presence, optimise audience engagement, and support organisational goals through continuous improvement.

Educational Qualification:

• Degree in Marketing Communications /Fundraising

Relevant Experience:

• At least 3 years of relevant experience in marketing/communications
• Experience in non-profit/Social Service Agencies would be beneficial
• Strong written and verbal communication skills
• Proficient in design and content tools such as Adobe Creative Suite, Canva, and CMS platforms
• Copywriting
• Branding
• Fundraising
• Data mining
• Social media skills
• Campaign management skills

Behaviour Traits & Attitude:

• Non-judgmental
• Empathetic
• Good communicator
• Strong team player
• Confident disposition
• People-person
• Determined and resilient
• Align with the cause and values of the organization
• Willingness to learn
• Able to exemplify the core values of organisation well