A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This is a 12 months contract role, working onsite with a telco client.

Role Summary: We're hiring a Senior Designer who treats generative AI as a primary creative tool — not a finishing touch — to lead visual craft across Singtel's brand and campaigns. You'll shape how one of APAC's largest telco groups shows up across OOH, social, digital, retail, and experiential — for Singtel, GOMO, CAST, Hi!, Singtel Business, and beyond. Real budgets. Real reach across Singapore and SEA. And a rare chance to contribute the AI design playbook we are building.

Key Responsibilities:

Concept and produce hero visuals using Gemini, Firefly, NanoBanana, GPT Image, Seeance, and Flux — pushing past default AI aesthetics into work that feels distinctly Singtel
Build proprietary prompt libraries, LoRAs, and model recipes that lock our brand aesthetic into reproducible workflows
Architect end-to-end AI pipelines spanning image, video, motion, and 3D
Set the visual guardrails and responsible-use standards for AI in Creative Labs
Mentor designers on prompt craft and the judgment calls that separate great AI work from generic output
Partner with copywriters, marketers, product, UX, and agency partners to ship integrated campaigns

Ideal Skills and Experience:

2 to 4 years in art direction or visual design (agency + in-house mix preferred)
A portfolio that shows both strong pre-AI fundamentals AND production-grade AI-led work
Hands-on fluency Gemini, Firefly, NanoBanana, GPT Image, Seeance, and Flux
Mastery of Adobe Creative Suite and Figma; comfort with Illustrator and Photoshop
Strong typography, layout, colour, and composition — AI doesn't replace these
A clear point of view on the ethical, responsible use of generative AI in brand work

Bonus points for