Duties and Responsibilities

Strategic Enrollment & Market Leadership: 

• Develop and execute the regional enrolment strategy to meet and exceed student recruitment targets across all schools and grade levels.
• Conduct in-depth market analysis to monitor competitor activity, identify demographic trends, and anticipate economic factors influencing international school choices.
• Proactively build and manage a strategic network of regional partners to establish sustainable enrollment pipelines.

Data Analysis, Reporting & Forecasting: 

•  Implement a rigorous data-driven approach to enrollment management. Oversee regular, comprehensive reports on all key admissions metrics (e.g., inquiry-to-application conversion, yield rates, attrition).
• Develop accurate, data-informed enrolment projections and forecasts to guide strategic planning, budget allocation, and school capacity management. Working with IT to automate where possible.
• Translate complex data sets into clear, actionable insights and present findings and recommendations to the senior leadership team to support informed decision-making.

Group Agent Network Management

• Lead the global acquisition, contracting, and end-to-end administration of EIM's international student recruitment agent network.
• Drive group-level coordination of agent engagement events and marketing initiatives globally.
• Own group-level agent performance reporting and ROI analysis.

Team Leadership & Development: 

• Build, align and support School Admissions Managers on strategy development and operational best practice, fostering a culture of high performance, collaboration, and data literacy.
• Support school AMX Directors to conduct regular performance reviews based on KPIs and create personalized professional development plans for their admissions teams.
• Facilitate regional training and communities of practice to share best practices and ensure consistency in data entry, analysis, and customer service standards.

Process Optimization & Technology: 

•  Standardize and optimize the end-to-end admissions and enrollment process across all schools, ensuring a seamless and efficient experience for families. 
• Oversee the admissions CRM and related technologies, leveraging their full potential for pipeline management, automated communications, and advanced data analytics.
• Continuously review and improve processes to reduce friction, shorten the inquiry-to-enrollment cycle, and improve conversion rates.

Customer Experience & Cross-Functional Collaboration: 

• Champion an exceptional customer experience for all prospective families, from first inquiry through to enrollment.
• Work closely with the Regional Marketing team to align admissions data with marketing strategies, developing targeted campaigns based on market insights.
• Partner with the Academic and Leadership teams to ensure alignment on school capacity, class placements, and entry requirements.
• Collaborate with the Finance Department on fee structures, scholarships, and payment plans

Requirement and Experience:

• Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field.
• A minimum of 10 years' progressive leadership experience in admissions, sales, and marketing, with experience in the education sector highly preferred.
• Admissions experiences in Southeast Asia, Middle East etc is essential, with extensive experience with Admissions CRMs (e.g., OpenApply, Final site, Salesforce) and data analysis.
• Proven track record of developing and implementing successful enrollment strategies that meet ambitious targets.
• Demonstrated experience in managing budgets, forecasting, and reporting on key metrics.
• Strong leadership skills with a proven ability to manage, motivate, and develop high-performing teams.
• Experience in international education and an understanding of the unique needs of expatriate and local communities.
• Experience working in a fast-paced, target-driven commercial environment.