Key Responsibilities

Sales & Business Development

• Achieve monthly and quarterly sales targets for vegetable products
• Develop and maintain relationships with supermarkets, wet markets, wholesalers, and food service clients
• Identify new business opportunities and expand customer base
• Monitor market trends, pricing, and competitor activities

Team Supervision

• Supervise and guide sales executives or merchandisers
• Assign daily routes, sales targets, and delivery schedules
• Conduct performance tracking and provide coaching to improve results

Inventory & Supply Coordination

• Coordinate with procurement and warehouse teams to ensure stock availability
• Monitor vegetable freshness, quality, and shelf life
• Reduce wastage and ensure proper stock rotation (FIFO system)

Customer Service

• Handle customer complaints and resolve issues promptly
• Ensure timely delivery and order accuracy
• Maintain strong customer satisfaction and retention