Company overview:

GentleFoods is a Singapore-based food innovation company under The Gentle Group,

specialising in clinically designed, texture-modified meals for individuals with

swallowing difficulties (dysphagia) and special dietary needs. We work closely with

healthcare professionals to deliver safe, nutritious, and dignified eating experiences

across healthcare institutions and community settings, combining food science,

culinary expertise, and care-led innovation.

Summary of the role:

A Sales Executive drives revenue growth by identifying prospects, generating leads,

and closing sales deals through effective negotiation and relationship management.

They are responsible for meeting sales targets, maintaining customer relationships,

conducting product demonstrations, and analyzing market trends to develop

competitive strategies.

Key Responsibilities

• Lead Generation & Sales: Proactively identify new business opportunities

through cold calling, networking, and social media, while managing the full

sales cycle to close deals.

• Client Relationship Management: Build and maintain long-term relationships

with clients, providing after-sales support to ensure satisfaction and repeat

business

• Sales Strategy & Analysis: Monitor competitor activity, analyze market

trends, and review customer feedback to adjust sales approaches.

• Product Knowledge & Presentation: Deeply understand the company's

products/services to deliver tailored pitches, presentations, and demonstrations

to prospective clients.

• Target Achievement: Consistently meet or exceed monthly, quarterly, and

annual sales targets and KPIs.

• Documentation: Maintain accurate, up-to-date records in the CRM system

regarding calls, meetings, and sales activities.

8A Admiralty Street #07-12/13 •Food Xchange @ Admiralty • Singapore 757437

[email protected] • +65 8685 3048Required Skills and Qualifications

• Communication: Exceptional verbal and written communication skills for

negotiating and presenting.

• Interpersonal Skills: Strong networking ability to build rapport with diverse

clients.

• Goal-Oriented: A self-motivated drive to meet and exceed targets.

• Negotiation: Ability to handle objections and close deals.

• Technical Proficiency: Experience with CRM software (e.g., Salesforce,

HubSpot) and Microsoft Office Suite.

• Experience: Previous experience in a sales-related role is often required, Healthcare or Food services related would be an added advantage.