Location: Tuas (onsite)

This is a commercial leadership role, with responsibility for driving new business development across large industrial and project-based accounts. This role is focused on hunting for new clients, developing new business opportunities, expanding relationships with key accounts while also leading and coaching a small sales team.

Key Responsibilities

• Drive new business development and client acquisition across large industrial, infrastructure, energy, utilities, manufacturing, and project-based accounts.
• Sell the company’s product portfolio, including motors, drives, generators, transformers, switchgear, and other electrical solutions.
• Identify and pursue large-scale project opportunities with major accounts.
• Build and manage a strong sales pipeline, from prospecting and qualification through to proposal, negotiation, closing while strengthening relationships with key decision-makers.
• Lead and mentor a sales team, uplifting team's hunting capability, account penetration, and proactive business development mindset.
• Set sales targets, monitor team performance, and provide guidance on sales strategy, pipeline management, and customer engagement.
• Work closely with internal technical, engineering, operations, and management teams to support solution proposals and project delivery.
• Provide market insights, competitor intelligence, and customer feedback to support business planning and product strategy.

Requirements

• Degree in Electrical Engineering, Mechanical Engineering, Business, or a related field.
• Proven sales experience in electrical, industrial, power, energy, engineering, or project-based solutions.
• Strong knowledge of electrical products and solutions, ideally including generators, transformers, switchgear, power systems, or related electrical infrastructure.
• Experience selling to large accounts, such as industrial plants, petrochemical companies, energy players, utilities, infrastructure projects, EPCs, contractors, or major end users.
• Strong hunting experience with a proven track record of opening new clients and securing new project opportunities.
• Experience leading a sales team, including coaching, performance management, and capability development.
• Able to shift a team from a farming-focused sales approach towards a more proactive hunting and business development mindset.
• Fluent in Mandarin Chinese, both written and verbal.
• Strong commercial acumen, negotiation skills, and ability to manage senior client relationships.
• Comfortable handling complex, long-cycle, project-based sales.
• Good communication skills and ability to work across technical and non-technical stakeholders.