Job Purpose:
The Sales Manager / Business Development Manager is responsible for driving strategic business growth by developing high-value customer relationships and securing new opportunities in precision optics and optical sub-assemblies.

This role focuses on top-tier account development, engaging with senior stakeholders (Director, VP, C-level) within leading global companies in photonics and imaging systems sectors.

The candidate will play a key role in positioning the company as a trusted partner for ODM and high-value optical sub-assemblies and systems.

Job Duties:
1. Strategic Business Development

Identify and develop new business opportunities in target industries including photonics, semiconductor equipment, medical devices, industrial imaging.
Drive long-term account penetration strategies for key customers.
Focus on high-value product and complex programs (optical modules, sub-assemblies, systems).

2. Executive-Level Relationship Building

Build and maintain relationships with: Directors, Vice Presidents, C-level stakeholders
Develop multi-level connections within key accounts.
Leverage network to gain access to early-stage projects and product roadmaps.

3. Key Account Management (Strategic Level)

Own and grow strategic key accounts.
Develop account plans aligned with customer roadmaps and internal strategics.
Position the company’s capabilities in optical sub-assemblies, system-level integration.
ODM development.

4. Opportunity Creation & Conversion

Identify early-stage opportunities before RFQ phase.
Drive solution-based selling, not just price-based quoting.
Work with internal teams to shape value propositions.

5. Market Intelligence & Positioning

Monitor industry trends: supply chain shifts (China+1, regionalization) & geopolitical impacts on sourcing decisions.
Identify opportunities arising from: supplier diversification, technology localization.
Provide strategic insights to BU Manager.

6. Internal Alignment & Leadership

Work closely with: BU Manager, Sales Engineer, NPI Project Engineer.
Guide internal teams on customer expectations, strategic priorities.
Support negotiation of complex commercial agreements.

Requirements
EXPERIENCE:

5 years’ experience in technical sales, business development, key account management.
Proven track record in winning new business, developing strategic accounts.

QUALIFICATIONS

Bachelor’s degree or above in Engineering or related fields.

OTHER REQUIREMENTS

Excellent written and spoken English, with strong presentation skills for engaging senior stakeholders
Ability to communicate effectively with stakeholders across China and regional markets; proficiency in Mandarin is an advantage for business communication
Willingness to travel regionally as required for customer engagement and business development

INDUSTRY BACKGROUND

Strong preference for experience in:

Photonics/optics
Semiconductor equipment
Precision engineering
Medical devices
Advanced manufacturing

NETWORK & RELATIONSHIP BUILDING

Existing network within relevant industries is highly preferred.
Demonstrated ability to access senior decision-makers and build long-term trust-based relationships.
Experience dealing with large multinational companies (1000-10,000+ employees)

TECHNICAL & COMMERCIAL UNDERSTANDING

Good understanding of optical; products and systems, precision manufacturing, product development cycles.
Strong commercial acumen: pricing strategics, contract negotiation, margin management.

KEY COMPETENCIES REQUIRED FOR THE JOB (Core & Behavioural)

Strategic thinking – Ability to focus on long-term business positioning and understand customer business drivers
Influencing and stakeholder management – Ability to engage and influence senior stakeholders across complex organizations
Communication and presentation skills – Strong ability to articulate technical and commercial value propositions at executive level
Relationship building – Strong networking capability and ability to build trust with key decision-makers
Ownership and drive – Highly self-driven, results-oriented, and comfortable working in a lean, entrepreneurial environment
Business acumen – Strong understanding of market dynamics, customer strategies, and commercial decision-making

KEY PERFORMANCE INDICATORS