Strategy Development: Designing integrated sales and marketing plans to align with broader corporate objectives.

Campaign Management: Planning and executing advertising, digital, and promotional campaigns to generate leads.

Team Leadership: Recruiting, training, and motivating sales representatives and marketing specialists while tracking individual KPIs.

Market Research: Analyzing consumer behavior, industry trends, and competitor activities to identify new business opportunities.

Budgeting & Reporting: Managing department funds, analyzing performance metrics, and reporting on sales forecasts to senior management. [1, 2, 3, 4]