Key Responsibilities:

• Build and maintain strong, lasting relationships with media partners including journalists, bloggers, and key industry platforms
• Plan and execute publicity campaigns that put the company's products, services, and brand initiatives firmly in the spotlight
• Craft compelling PR materials — from press releases and articles to speeches and social media content — that engage and inspire
• Ensure every piece of communication is fully aligned with the company's brand voice, tone, and messaging strategy at all times
• Collaborate closely with marketing and content teams to produce powerful campaigns and authentic brand storytelling
• Monitor media coverage and track PR campaign performance to surface actionable insights and improvement opportunities
• Support media communications and play a steady, composed role in managing public messaging during sensitive situations
• Represent the brand positively through active participation in community engagement and corporate social responsibility initiatives

Requirements:

• Minimum Diploma and above
• Excellent written and verbal communication skills with a sharp eye for detail and brand consistency
• Creative thinker with a genuine passion for storytelling, media relations, and building brand reputation
• Able to manage multiple projects simultaneously in a fast-paced, deadline-driven environment

EA License Number: 22C1278

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