Summary

The role is tasked with ensuring continuity across communications and public-relations work, while supporting core marketing campaigns. The role will:

• Lead day-to-day PR management, media relations and narrative development to keep DesignSingapore Council (Dsg) top-of-mind in local and international media.
• Drive integrated marketing activations (paid, owned, earned) that amplify key programmes and festivals.
• Own always-on channels and community management, maintaining engagement and list hygiene.
• Serve as MarComms project lead on priority initiatives, coordinating cross-functional teams toward OKRs.

About DesignSingapore Council Pte Ltd (Dsg)

DesignSingapore Council’s (Dsg) vision is for Singapore to be an innovation-driven economy and a loveable city through design by 2025. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. Dsg is a subsidiary of the Singapore Economic Development Board.

About the Brand, Marketing & Communications Division

To develop Singapore into a thriving innovation-driven economy and loveable city by design, the Brand, Marketing & Communications (BMC) division raises the level of design appreciation on home ground by amplifying Dsg’s initiatives, publicising Singapore design and designers, and advocating the impact and value of design. The division also advances the Singapore Design Brand internationally, elevating Singapore’s reputation as a leading UNESCO Creative City of Design and a thought leader for Global-Asian design excellence.

About this Role

You will play an integral role in leading and shaping the marcomms strategy for Dsg, executing Dsg’s overall marcomms efforts, with a focus on strengthening market positioning locally and internationally. Our ideal candidate would embody the following attributes:

• You are energised by the opportunity to develop and execute comprehensive marcomms strategies to strengthen Dsg’s positioning in both local and international markets.
• You are motivated and continuously seek to drive positive coverage of Dsg programmes/initiatives through earned and paid media, including amplification, and are always on the lookout for partnerships, advocates and thought leadership opportunities.
• You thrive on crafting end-to-end marcomms plans grounded in rigorous market insight and competitive intelligence, spotting trends and white-space opportunities before others do.
• You take ownership and collaborate well with internal teams and external stakeholders, including media partners, to ensure consistent and effective brand messaging.

Key Responsibilities

PR Management & Media Relations

• Draft & distribute media materials (releases, advisories, factsheets, speeches).
• Cultivate press networks; field enquiries; manage monitoring vendor.
• Plan press events, interviews & media tours.

Marketing Campaigns & Proliferation

• Execute content marketing plans, ad buys and content syndication across social, SEM, display & OOH.
• Co-own Dsg's always-on channels, maintaining engagement and hygiene.

Supporting Overall Marcomms

• Manage specific projects, coordinate cross-functional meetings, and drive achievement of Dsg’s targets.
• On rostered basis, handle community management, responding to inquiries on email and social media.
• Convene BMC resources; track OKRs & dashboards.
• Prepare procurement documentation for purchase of required services, such as appointment of creative and agencies.

Requirements

• 3-5 years (for Manager) and 5–8 years (for Senior Manager) in integrated communications and marketing, with a successful track record in media relations, PR campaigns and multi-channel marketing within the public sector, cultural or creative industries. Demonstrated ability to manage agencies and deliver KPIs for both earned and paid media.
• Bachelor’s degree in Communications, Marketing, or related field. Professional certifications in Digital Marketing (Google Ads, Meta Blueprint, etc.) are advantageous.
• Skills and competencies:Excellent writing, editing and media-pitching skills.
  Solid grasp of performance-marketing metrics and tools.
  Strong stakeholder and project-management capabilities.
  Comfortable operating in a matrixed, fast-paced environment
  
• Results-oriented self-starter; diplomatic collaborator; able to juggle multiple deadlines with attention to detail.
• Only shortlisted candidates will be notified.