Marketing Specialist (SEO/SEM)
Marketing Specialist (SEO/SEM)
Job Details
Vacancies
1 position
Experience Required
No experience required
Job Description
Basic information
- 5 days work week
- Location: Tuas
- MNC
Job scope
- Conduct keyword research for APAC markets, optimize on-page elements, support technical SEO audits, and monitor performance using tools such as Google Search Console and Econda Analytics.
- Stay up-to-date with SEO best practices, algorithm updates, and emerging AI-driven search trends, including AI Overviews, generative search, and Answer Engine Optimization (AEO).
- Assist in planning and managing paid search campaigns across platforms such as Google Ads, Bing, and regional channels (e.g., Baidu, Naver, Yahoo! Japan).
- Coordinate with local market agencies, provide guidance on keywords, ad copy, and targeting, and optimize campaigns through performance analysis, budget allocation, and bid adjustments.
- Support website updates, ensure SEO-friendly content, and help maintain overall website health and user experience.
- Track and analyze key digital marketing metrics (orders, revenue, ROAS), provide actionable insights, and collaborate closely with regional teams and global SEO/SEM stakeholders to align strategies across APAC.
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Zen Career Pte Ltd | 24C2559
Wong Kaili (Kylie)| R21100484
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