Job Responsibilities:

• Develop and execute marketing strategies across all social media and online channels.
• Manage social media and online platforms, optimize advertising campaigns, and improve ROI.
• Oversee content direction and design style, driving continuous updates and iterations.
• Explore offline channels to achieve omnichannel coverage.

Requirements:

• Experience in marketing team management, project management, or the higher education sector is a plus.
• Strong understanding of social media platforms and digital channels, including advertising operations.
• Skilled in a variety of marketing tools and techniques, including graphic design and video editing.
• Excellent writing and content creation skills, with a keen eye for detail and quality.
• Ability to communicate effectively in written and spoken Chinese is required as the role involves regular communication and coordination with Chinese-speaking partner.