1) POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
• Support the store Business Goals.
• Support the CRM and increase existing base of VIP customers.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.

2) KEY PERFORMANCE INDICATORS :

• Traffic build
• CRM registration
• Tagging and life cycle management
• Social following and engagement

3) KEY AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity and Promotional

• Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
• Develop media relations policy
• Initiate, develop, and maintain local, national, and international relations.
• Initiate, develop, and maintain media contacts for disseminating information.
• Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
• Frequently act as a company spokesperson, representing officials at media interviews and company meetings with approval from Directors
• Interpret company programs for the media and the public, including retail business areas peculiar to the company.
• Coordinate ceremonies, press conferences, and other events or special projects.
• Oversee and manage company use of contracted advertising and public relations
• Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary

Marketing

• Plan, implement and monitor events calendar for positive brand building through promotional activities
• Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
• Partner with Brand to develop seasonal marketing and PR strategies
• Ensure all marketing materials are approved by Brand and/or Directors.
• Share store photos with Brand Principal if required.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
• Make periodical store visits to better understand the business marketing needs.
• Build effective working relations with Brand Managers within the Company.
• Review and research marketing campaigns of competitor brands.
• Ensure timely submission of all marketing reports including post-event reports.
• Have strong understanding in Social Media sites and Website updates
• Monthly engagement with Store Manager at store level

4) POSITION SPECIFICATION:

Minimum a Bachelor’s Degree In Marketing

Minimum 4-5 years of management experience in luxury goods or a comparable retail environment.

• Good interpersonal skills
• Strong Financial Acumen
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant Personality with positive attitude
• Excellent communicator
• Good Persuasion and negotiation skills
• Proficient in computer skills

Fluent English and both in written and spoken. Knowledge of other language is added advantage.