1. Marketing Strategy & Planning

• Develop overall marketing plans and campaigns
• Identify target audiences and market positioning
• Set marketing objectives aligned with business goals

2. Brand Management

• Maintain and strengthen brand image and identity
• Ensure consistent branding across all platforms
• Work on brand awareness and reputation building

3. Campaign Management

• Plan and execute marketing campaigns from start to end
• Monitor campaign performance and optimize results
• Work with designers, agencies, and vendors

4. Market Research & Analysis

• Analyse market trends, competitors, and customer behaviour
• Identify new opportunities for growth
• Use data to improve marketing performance

5. Budget & Performance Tracking

• Manage marketing budget and spending
• Track ROI (return on investment) of campaigns
• Prepare reports for management

6. Team & Stakeholder Coordination

• Lead or guide marketing team members
• Work closely with sales, business development, and external agencies