Job Introduction

We are seeking a Marketing Executive to drive execution of our marketing strategy, with a strong focus on social media campaigns and lead generation. This role is critical in building a consistent digital presence and delivering measurable pipeline outcomes, particularly in support of key programmes.

The ideal candidate is hands-on, execution-driven, and able to translate strategy into high-quality campaigns with minimal supervision. The successful candidate will play a key role in strengthening brand presence, driving measurable business outcomes and laying the foundation for future marketing scale. 

Key Responsibilities

1. Campaign Execution & Management

• Plan and execute end-to-end marketing campaigns across digital channels, primarily LinkedIn
• Drive campaigns for:
• Lead generation (programme sign-ups, prospect engagement)
• Recruitment support
• Brand visibility initiatives
• Monitor campaign performance and optimise for conversion

2. Social Media Strategy & Management

• Manage and grow the company’s social media presence
• Develop and maintain a consistent content calendar
• Ensure alignment with brand positioning and messaging
• Track engagement and continuously improve content effectiveness

3. Content Development & Coordination

• Develop content across formats:
• Thought leadership
• Educational content
• Internal branding (people, culture)
• Work with internal stakeholders to source content
• Coordinate with external vendors (e.g. designers, videographers) where required

4. Lead Generation & Performance Tracking

• Support development of lead generation funnels (e.g. campaigns, forms, landing flows)
• Track and report on:
• Leads generated
• Conversion rates
• Campaign ROI
• Provide insights and recommendations for improvement

5. Stakeholder Management

• Work closely with internal teams (e.g. business, programme owners) to align campaigns with business priorities
• Ensure timely delivery and quality execution across all initiatives

Job Requirements

Experience

• 3 - 5 years of marketing experience, preferably in Financial services, insurance, or professional services. Fresh graduates who have relevant experience may apply.
• Proven experience in:
• Social media campaign execution
• Digital lead generation
• Content-driven marketing

Skills & Competencies

• Strong execution capability with attention to detail
• Ability to manage multiple campaigns simultaneously
• Data-driven mindset with basic analytics capability
• Good understanding of LinkedIn and digital marketing tools
• Strong writing and content sense
• Able to work independently with minimal supervision

Success Metrics (KPIs)

• Consistent delivery of marketing campaigns
• Growth in social media engagement and reach
• Number of leads generated and conversion rates
• Contribution to programme participation (e.g. SPARK)
• Timeliness and quality of execution