· Planning and execution of all marketing activities (organize event, collaboration with other brand, outsourcing livestreamer, etc).

· Develop, planning and manage the yearly marketing calendar and event calendar

· Analyzing and keeping informed of market trends and preparing forecasts.

· Increasing brand awareness and market share.

· Overseeing branding, advertising, and promotional campaigns.

· Managing the marketing department's staff works and job allocation.

· Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

· Manage website & social media accounts, including analytics, ads platforms, influencers.

· Seamless execution of all marketing initiatives, driving traffic to stores, building and elevating our brand.

· Providing hindsight reports post events and other relevant duties assigned.

· Other Ad-hoc duties assign.

REQUIREMENTS

· Preferably possessed a Bachelor Degree or equivalent.

· Minimum 3 years of relevant experience

· Experience in fashion and retail industry will be more advantage

· Mature, independent and confident to work with different cultures

· Strong presentation, communication and interpersonal skills

· Passionate, creative and highly committed with a positive attitude