Job Description & Requirements

The ideal candidate thrives in a fast-paced environment, is highly adaptable, and can handle multiple marketing functions, including content creation, social media management, AI-driven marketing, and design. This role requires a tech-savvy individual with hands-on experience using AI tools and marketing software to create engaging content, videos, and promotional materials.

Key Responsibilities:

1. Social Media & Content Creation

• Plan, create, and manage social media content across various platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Design posters, banners, and promotional materials using MidJourney and other AIdriven tools.
• Shoot, edit, and produce engaging videos using CapCut and similar software.

2. AI & Digital Marketing

• Utilize AI tools like ChatGPT, Grok, DeepSeek to optimize marketing strategies and customer engagement.
• Leverage AI-driven analytics to refine marketing campaigns and improve ROI.
• Explore emerging AI technologies to enhance content creation and audience targeting.

3. Campaigns & Branding

• Develop marketing campaigns that align with brand objectives and business goals.
• Work closely with design teams and agencies to ensure consistent branding.
• Create impactful presentations using PowerPoint (PPT) and mind-mapping tools for internal and external stakeholders.

4. Marketing Strategy & Execution

• Explore and propose new sales and distribution channels such as Shopee, Lazada, food delivery platforms and corporate gifting opportunities, working closely with the operations team for implementation.
• Assist in developing and executing the marketing strategy for product launches, promotions, and seasonal campaigns.
• Monitor and analyze market trends, competitor activities, and customer preferences to improve marketing efforts.
• Collaborate with cross-functional teams, including operations and sales, to drive business growth.

5. Agency & Vendor Management

• Coordinate with external agencies for digital marketing, Public Relations, and creative services.
• Manage relationships with influencers and brand ambassadors to amplify brand visibility.

Requirements:

• Diploma/Degree in Marketing, Mass Communications, Business, or related fields.

• 2+ years of experience in marketing, preferably in the F&B industry or a fast-paced agency environment.

• Experience with e-commerce platforms such as Shopee, Lazada and food delivery apps is a strong advantage.

• Proficiency in AI tools like ChatGPT, Grok, DeepSeek and experience with MidJourney (for design) and CapCut (for video editing).

• Strong understanding of social media trends and engagement strategies.

• Ability to work under pressure and meet tight deadlines in a fast-moving environment.

• Strong communication, creativity, and problem-solving skills.

• Highly organized with excellent multitasking abilities.