Job Scope

We are looking for a Content & PR Lead who can own and drive our storytelling end-to-end — from shaping narratives to executing content across channels and securing meaningful media coverage.

This is a hands-on role for someone who can think in stories, write with clarity and empathy, and translate our work into content that resonates with both the public and the media. You will be the engine behind our content and PR efforts, working closely with the team to bring campaigns and narratives to life.

Key Responsibilities

1. Content & Social Media

• Own and manage the content calendar across social media e.g. LinkedIn and TikTok

• Plan, write, and publish content that is clear, engaging, and aligned with brand voice

• Adapt content across platforms while maintaining narrative consistency

2. Copywriting & Storytelling

• Write high-quality copy across formats:

o Social media posts and website content

o Programme materials, including EDMs, brochures and the Annual Report

• Translate sensitive topics into accessible, human-centred stories

• Ensure all content reflects care, dignity, and authenticity, especially when featuring beneficiaries and caregivers

3. PR & Media Relations

• Develop and pitch story angles to mainstream and niche media

• Work closely with leadership and programme teams to surface timely and relevant stories

• Coordinate interviews, media requests, and spokesperson preparation

4. Community Story Pipeline

•  Build and manage a pipeline of stories from:

o  Caregivers

o  Persons in recovery

o  Community partners

•  Conduct interviews with empathy and professionalism

•  Curate and shape stories for both content and media use

5. Internal and External Communications

•  Translate campaign briefs into integrated content and PR plans

•  Amplify the impact of our work internally and externally through owned channels, award submissions and public engagements

•  Ensure consistency in messaging across all touchpoints

What We’re Looking For:

Core Skills & Experience

• Strong writing and editing skills (portfolio required)

• 5 to 10 years of experience in social media content and PR/media relations

• Ability to develop and pitch compelling story angles

• Comfortable working in a hands-on, execution-focused role

Personal Attributes

• Empathetic storyteller: able to handle sensitive stories with care and respect

• Strong ownership: takes initiative and drives work independently

• Sharp judgment: knows what makes a story resonate with the public and media

• Adaptable and resourceful: able to operate in a lean, fast-moving environment and take on tasks as required

Working at Mindfull Community

You will be part of a small, mission-driven team working to support mental health and community well-being. This role requires both care and craft — the ability to tell stories responsibly while moving with pace and purpose.

How to Apply

Please submit your CV, along with 3–4 press samples (e.g. press release, press coverage) and social content samples that demonstrate your ability to tell meaningful, engaging stories.