The Sustainability & Marketing Strategist at Little Totler will drive the company’s sustainability transformation while championing its brand story through purpose-driven marketing. Sustainability is the primary function of this role — covering packaging reform, AI-enabled operations, clean food philosophy, and community education. Marketing responsibilities are sustainability-led: translating eco-initiatives into compelling content, campaigns, and school engagement programmes that build brand trust and audience growth.

•      Diploma or Degree holder in any discipline (sustainability, environmental science, food science, marketing, or communications preferred)

•      Mid-career switcher with at least 2 years of prior work experience in a substantially different domain

•      Genuine interest in sustainability, clean eating, and reducing environmental impact in F&B

•      Some experience or strong interest in content creation, social media, or brand storytelling

•      Comfortable exploring and implementing digital tools and AI-assisted workflow automation

•      Strong project management, communication, and stakeholder coordination skills

•      Enthusiasm for community education, especially engaging children and school groups

•      Singapore Citizen or Permanent Resident, minimum 21 years old (Mom with kids will be bonus)

Key Duties and Responsibilities

1. Sustainable Packaging Transition

~25% of time

Lead Little Totler’s transition from single-use plastic cups to sustainable paper-based packaging:

•      Research and shortlist paper cup suppliers with relevant certifications (e.g. FSC-certified, food-safe, compostable or recyclable)

•      Run pilot tests with kitchen and operations teams; manage rollout timeline and vendor coordination

•      Track packaging waste reduction metrics before and after transition

•      Evaluate additional packaging improvements (labels, delivery bags, cutlery, condiment sachets)

•      Support compliance with Singapore’s mandatory packaging reporting under the Resource Sustainability Act

2. AI-Enabled Process Automation

~15% of time

Identify and deploy AI tools and automation agents to reduce manual tasks across operations:

•      Map existing manual workflows (order processing, inventory, customer feedback, scheduling) to identify automation opportunities

•      Evaluate and implement AI agents or no-code automation tools suited to Little Totler’s scale

•      Measure efficiency gains and document sustainability benefits (reduced paper use, streamlined processes)

•      Train staff on new tools and foster a culture of digital-first, sustainable operations

3. Clean Food Sourcing & Sustainable Food Practices

~10% of time

Advance Little Totler’s commitment to cleaner, more sustainably sourced food:

•      Review ingredient sourcing; prioritise whole, minimally processed, and locally sourced ingredients where feasible

•      Work with kitchen and menu teams to reduce ultra-processed ingredients and introduce lower-impact alternatives

•      Implement food waste tracking across the central kitchen with reduction protocols (FIFO, portion management)

•      Research carbon footprint of key menu items and recommend lower-emission food choices over time

4. Community Education & School Kitchen Tours

~10% of time

Design and run sustainability education programmes for school groups visiting the central kitchen:

•      Develop age-appropriate tour content connecting food origins, kitchen practices, and eco-friendly packaging

•      Coordinate logistics for school visits — scheduling, guide scripts, materials, and post-visit follow-up

•      Build and maintain partnerships with primary schools, preschools, and early childhood centres

•      Run internal staff awareness campaigns on sustainability targets and milestones

5. Sustainability-Led Brand Marketing & Content

~25% of time

Create and execute marketing campaigns that authentically communicate Little Totler’s sustainability story:

•      Develop social media content (Instagram, TikTok, Facebook) centred on eco-packaging, clean ingredients, kitchen transparency, and school engagement

•      Produce or coordinate Reels, short-form videos, and behind-the-scenes content showcasing sustainability practices

•      Write captions, blog posts, and EDM content aligned with the company’s green brand narrative

•      Track content performance metrics and refine strategy based on engagement and reach data

•      Support product launches and seasonal campaigns with sustainability-first messaging

6. KOL / Community Partnerships & School Outreach Marketing

~10% of time

Build and manage external partnerships that amplify sustainability messaging:

•      Identify and engage parent influencers, eco-conscious KOLs, and family-focused community accounts

•      Coordinate school tour promotion — outreach emails, digital flyers, and social amplification

•      Manage campaign briefs, timelines, and deliverables for external collaborators

•      Represent Little Totler at relevant community events, sustainability fairs, or F&B expos