A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Roles & Responsibilities: 

Growth strategy and Execution strategy

• Develop and execute end-to-end growth marketing strategies to drive acquisition, activation, and retention
• Own campaign performance across paid, owned, and earned channels (e.g., social, search, display, affiliates, CRM)
• Translate brand campaigns into performance-driven executions that deliver measurable ROI

Data Analytics

• Analyze campaign performance and customer behavior to uncover growth opportunities
• Build dashboards and reports to track funnel performance and marketing effectiveness
• Use insights to inform creative, messaging, and channel strategies

Performance optimisation

• Continuously run A/B tests on creatives, targeting, and landing pages to improve conversion rates
• Monitor key metrics (CAC, LTV, conversion rates) and adjust strategies to maximize efficiency

Integrated campaigns and creative development

• Lead end-to-end integrated campaigns across paid, owned, and earned channels
• Work closely with Creative team and/or agency to develop culturally relevant, standout campaigns
• Ensure campaigns are designed with both brand impact and measurable outcomes in mind
• Guide development of high-performing, insight-driven creatives across digital platforms
• Partner with agencies to continuously evolve messaging, formats, and storytelling
• Balance brand-building with conversion by optimizing creative based on performance insights

Ideal skills/ experience: 

• University Degree. Degree in Marketing and Communication or Business or Advertising, or Digital Marketing preferred
• 4–7 years of experience in growth marketing, performance marketing, or digital marketing 
• Strong understanding leading brand campaigns with measurable business impact 
• Proven track record of driving measurable growth and optimizing campaign performance 
• Experience with creative communications development.
• Experience with analytics tools (e.g., Google Analytics, Power BI, Tableau, etc.) 
• Strong analytical mindset with the ability to translate data into actionable insights 
• Highly data-driven with a test-and-learn mindset 
• Creative thinker who can balance brand and performance 
• Agile and adaptable in a fast-paced environment 
• Strong ownership and bias for action
• Excellent communication and stakeholder management skills