Job Summary

Manage and execute roadshows by planning calendars, sourcing sites, negotiating spaces, coordinating manpower, and overseeing logistics to drive sales and customer engagement. Collaborate cross-functionally to deliver impactful marketing activations aligned with business goals.

Responsibilities

• Develop and manage the roadshow calendar to align with sales periods, marketing campaigns, and product launches for optimal impact
• Identify and evaluate high-footfall locations within malls and external venues to source strategic sites that maximize visibility and conversion potential
• Negotiate space agreements with mall management and partners to secure prime locations while optimizing costs and commercial terms
• Plan and coordinate manpower allocation, including staffing and scheduling of sales promoters and support teams to ensure smooth operations
• Manage approval processes and documentation to ensure compliance with mall and regulatory requirements for roadshow execution
• Oversee deployment and setup of roadshow infrastructure, ensuring timely delivery, installation, and operational readiness of equipment and materials
• Coordinate with vendors to set up counters and booth fixtures according to approved layouts and branding guidelines
• Manage inventory deployment and replenishment to maintain adequate stock levels throughout roadshow periods
• Provide on-ground operational and technical support to sales staff to ensure seamless event execution
• Conceptualise and deliver thematic in-store events to increase footfall and customer engagement at physical locations
• Collaborate cross-functionally with internal stakeholders to align event execution with business objectives and achieve sales and lead generation targets
• Work with designers to develop marketing collaterals for roadshows and events

Required competencies and certifications

• Diploma in Marketing, Business, or a related field
• 3–5 years of experience in event management, retail activations, roadshows, or channel marketing

Preferred competencies and qualifications

• Strong project management skills to plan and execute multiple events and timelines concurrently
• Detail-oriented with operational awareness to ensure smooth execution and compliance
• Excellent communication skills to thrive in fast-paced, on-ground environments
• Creative mindset with strong commercial awareness
• Strong eye for design, layout, and visual storytelling
• High level of accuracy and attention to detail
• Ability to work effectively in a fast-paced, multi-store retail environment
• Proactive, collaborative, and solutions-oriented approach

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